Rasta Imposta Men’s Kool Aid Guy, Red/Black/Silver, One Size

In 1992, Robert Berman created wool dreadlocks, glued them into a baseball cap, wore the cap out to a bar on Long Beach Island, NJ and sold it off his head and a beer. That began Rasta Imposta! Robert met his wife, Tina, that same summer when she bought the first 12 dreadlock hats and sold them in her retail store, The Mod Hatter. The simple funny hat soon became a worldwide sensation.

Robert made new styles of novelty hats and then expanded Rasta Imposta to include costumes to complete the looks. As the company grew, Tina, and Robert’s sister Jodi, joined Rasta Imposta as partners. Their entrepreneurial nature, intense creativity and attention to detail made the trio a powerful team.