Our story begins in 1959. Sam Rosenberg wanted to have his own successful business before he retired. Earlier in his adulthood he experienced a few failed start ups. Those were followed by big success as a traveling Salesmen of general merchandise in the 1950s. At the young age of 59, he began the S. Rosenberg Christmas Co. He imported Christmas and Easter novelties and dolls from Japan.

In April 1963, Stanley Geller bought the business from his father-in-law, with revenue of approx. 500,000 dollars and renamed the company Funworld, Easter Unlimited. He traveled to Japan by propeller planes on buying trips and developed strong relationships with factories there, and sold goods by traveling the roads of the USA in a station wagon filled with samples, going from Minneapolis to Miami, Boston to Bentonville, New York to New Orleans and everywhere in between. Life was tough but good, and the business grew and grew with the help of many people. Fun World started out working with factories in Japan and then moved to Korea and Taiwan and Hong Kong. President Nixon opened China in 1973 and it quickly became the main source of supply.