Romanian-born beauty entrepreneur Anastasia Soare launched her namesake brand with a Beverly Hills flagship salon in 1997 and the company’s first product line in 2000.

In 2014, ABH debuted its new color makeup line, cultivating a relationship with customers focused on product education, artistry, and responsiveness in delivering the “ultimate polished look” for which the brand is known.

Creative visionary and powerhouse entrepreneur Anastasia Soare is Founder, CEO, and driving force behind Anastasia Beverly Hills. Soare continues to push boundaries today, expanding beyond the brow category with the company’s prestige cosmetics line. Her capacity for driving growth through innovation and organizational focus on customers.