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Features

From the manufacturer

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BLOW DRY PRIMER

8.4 fl. oz.

Creates the perfect base for any hairstyle with subtle control & light conditioning for smoothness
Provides heat protection up to 450°F
Vegan, Cruelty-free & PETA certified
Free from silicones, parabens, microplastic & mineral oils

INGREDIENTS

Our performance-driven styling range blends nature and science together. We were inspired by a few ingredients that were perfect for providing long-lasting performance and pliable textures without the use of synthetic ingredients like mineral oil, parabens, and silicones.

SCENT

This fresh and elegant fragrance is composed of a bouquet of white peony, fresh leaves accents, rose, freesia blossoms, and powdery violet over a background of creamy musk and yellowwoods.

How does the Blow-dry Primer prep the hair for a blow dry?

The Blow Dry Primer is a prep mist that creates the perfect base for any hairstyle with subtle control & light conditioning for smoothness.

Does the Blow Dry Primer act as a heat protectant?

Yes, the Blow Dry Primer has heat protection up to 450°F.

What does the Style Range smell like?

This fresh and elegant fragrance is composed of a bouquet of white peony, fresh leaves accents, rose, freesia blossoms, and powdery violet over a background of creamy musk and yellow woods.

Are all Authentic Beauty Concept products vegan and cruelty-free?

Yes, all formulas are vegan and cruelty-free. Authentic Beauty Concept products are all certified with the Vegan Society & PETA*. *Sources: Vegan Society, Agreement# 023401-19, 9/2020; PETA, Agreement# 00354648 3, 1/27/21 - 1/28/22

What does ‘free from’ stand for?

We believe that what we leave out is as important as what we put in. Our products are vegan as well as free from sulfate surfactants, parabens, silicones, mineral oils and artificial colorants.

Complete Your Look

	BLOW DRY PRIMER	SHAPING CREAM	AMPLIFY MOUSSE	DRY SHAMPOO	GLOW TOUCH	WORKING HAIRSPRAY
Product Type	Blow Dry Spray	Styling Cream	Mousse	Dry Shampoo	Shine Spray	Hairspray
Hair Type	All hair types	All hair types	All hair types	All hair types	All hair types	All hair types
Hair Concern	Hair needing heat protection	Hair in need of structure	Hair in need of volume & boost	Hair in need of wash	Hair in need of shine	Styles needing flexible hold
Key Benefits	Aids in control & style	Define & hold natrual texture	Adds light grip to hair	Refreshes hair, style, & grip	Shiny smooth finish	Fast drying & shinny finish
Fragance	Powdery flowery musk	Powdery flowery musk	Powdery flowery musk	Powdery flowery musk	Powdery flowery musk	Powdery flowery musk