theBalm Clean and Green theBalm and the Beautiful Eyeshadow Palette

We believe in empowered glamour - feeling your best and looking incredible as you turn heads for all the right reasons. Over the years our philosophy has remained the same; to create makeup that inspires you to do what you love and look good doing it.

We're committed to creating premium cosmetics that's accessible. We do this so you can release your inner artist and feel fabulous - wherever the day takes you.