Our story
How we got our start
Volcom was founded in 1991 as America’s First Boarding Company and combined the cultures of skateboarding, surfing, snowboarding, music and art through our ‘Youth Against Establishment’ lens. This same energy continues to this day as we unite diverse lifestyles with our ‘True To This’ battle cry.
What makes our product unique
We create products for the passionate which not only embody our lifestyle but enhance the ability to live it. Since day 1, our avant-garde approach has been the cornerstone of Volcom. We seek to push boundaries in all aspects by continuing to foster an eclectic and inclusive creative tradition.
Why we love what we do
We believe that we are born to chase what we are True To. This irrational pursuit of our passions unites us all. Volcom is the collective vision of our global community. From our employees, partners, and retailers – all the way to the youth out there shaping the world, we are all True To This.